The Waterfront Business Park is being marketed around the world on the website www.waterfrontbarrowbp.com by Furness Enterprise (www.furnessenterprise.co.uk). Marketing is highlighting the fact that The Waterfront is within one of the UK's few Assisted Areas where special discretionary grants are on offer. It also has a catchment area that draws on highly skilled people who live and work in Furness and tremendous opportunities to access watersports or and provide waterfront homes.

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Company interest in creating new floorspace on the Business Park is already high with several firms already indicating a desire to locate there. Future space will include B1, B2 and B8 floorspace  and serviced development plots for development. Developers who may be keen to get involved in The Waterfront should contact Furness Enterprise email sklosinski@furnessenterprise.co.uk.Alfred McAlpine plc have an ‘early contractor involvement’ arrangement with Cumbria County Council and West Lakes Renaissance to identify the best way to deliver the Waterfront scheme and tackle civil engineering issues.They will soon be undertaking reclamation and site servicing as the first phase of work on The Waterfront Barrow-in-Furness. Delivery of the infrastructure for the development includes raising the ground level by around half a metre, creating roads, footpaths and services. Cycle ways and landscaping will be included in the plans.